Cookie Policy
Last Updated: May 22, 2026
1. Introduction
Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy explains what cookies are, how we use them on our website eastcoastwings-eat.rest, the types of cookies we deploy, and how you can manage your cookie preferences. We are committed to being transparent about our data practices and ensuring that your experience on our website is both enjoyable and secure.
This policy should be read in conjunction with our Privacy Policy and Terms of Service, both of which are available on our website. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.
As a food service business operating in the United States, we comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act guidelines on consumer protection and online transparency.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored in your browser's designated folder and contain data that can be read by the web server that originally placed the cookie on your device. Cookies serve many purposes — they help websites remember your preferences, keep you logged in, analyze how you use a site, and deliver targeted advertisements.
Cookies do not contain personally identifiable information on their own, but the data they collect can sometimes be linked to you or your device. Cookies are not programs; they cannot carry viruses or install malware on your device. They are passive data files used purely for informational and functional purposes.
2.1 How Cookies Work
When you visit eastcoastwings-eat.rest for the first time, our server sends a cookie to your browser. Your browser stores this cookie locally. On your next visit, your browser sends that cookie back to our server, allowing us to recognize your device and recall your preferences or session data. This process happens automatically in the background and is a standard feature of how the modern web operates.
There are two primary categories of cookies based on their origin:
- First-Party Cookies: Set directly by East Coast Wings when you visit our website. These are used for essential functionality and improving your user experience.
- Third-Party Cookies: Set by external service providers (such as Google or Facebook) through content or tools embedded on our website. These are typically used for analytics and advertising purposes.
2.2 Session vs. Persistent Cookies
- Session Cookies: These cookies are temporary and are erased when you close your browser. They are used to maintain your session while navigating our website (e.g., keeping items in your cart).
- Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences for future visits.
3. Types of Cookies We Use
We use four main categories of cookies on our website. Each serves a distinct purpose to improve our services and your overall experience.
3.1 Strictly Necessary / Essential Cookies
These cookies are fundamental to the operation of our website. Without them, core features such as navigating pages, accessing secure areas, placing online orders, and using our contact forms would not function properly. Because these cookies are essential, they do not require your consent under applicable law, though we still disclose them here for full transparency.
Essential cookies help us:
- Maintain the security of your browsing session
- Enable core website functionality such as menu browsing and order processing
- Remember items you have added to your cart
- Prevent fraudulent activity and ensure website security
3.2 Analytics Cookies
Analytics cookies allow us to understand how visitors interact with our website. They help us measure traffic, identify the most popular pages, monitor how long visitors stay on specific pages, and detect technical errors. The data gathered through analytics cookies is aggregated and anonymous — we cannot use it to identify individual users. This information is invaluable for improving the quality and performance of our website.
We primarily use Google Analytics for this purpose. Google Analytics places cookies on your device to collect information about your visit, which is then transmitted to and stored on Google's servers in the United States.
3.3 Functional Cookies
Functional cookies allow our website to remember choices you make — such as your preferred language, region, or display settings — and provide a more personalized and convenient experience. These cookies may also be used to deliver features such as live chat support and embedded video content related to our food offerings and promotions.
3.4 Advertising and Targeting Cookies
Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are typically placed by our advertising partners — such as Google Ads — and are linked to browser functionality provided by those third parties.
We use Google Ads conversion tracking to understand how users who click on our advertisements interact with our website. We may also use remarketing features to show you relevant ads about East Coast Wings after you leave our website.
4. Detailed Cookie Reference Table
The table below provides specific details about the cookies currently in use on eastcoastwings-eat.rest. This list is updated periodically as our services evolve.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Distinguishes unique users by assigning a randomly generated number as a client identifier. | Analytics (Third-Party) | 2 Years |
_gid |
Google Analytics | Registers a unique ID that identifies the user's session. Used to throttle request rate and store and count pageviews during a single session. | Analytics (Third-Party) | 24 Hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rates, limiting the collection of data on high traffic sites. | Analytics (Third-Party) | 1 Minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. | Advertising (Third-Party) | 3 Months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps track conversions from Facebook Ads. | Advertising (Third-Party) | 3 Months |
session_id |
East Coast Wings | Maintains your active session while browsing our website. Enables core functionality such as cart management and secure navigation. | Essential (First-Party) | Session |
csrf_token |
East Coast Wings | Security cookie that prevents Cross-Site Request Forgery (CSRF) attacks. Required for secure form submissions. | Essential (First-Party) | Session |
user_prefs |
East Coast Wings | Remembers your site preferences such as display settings, previously selected menu options, and location preferences for a better experience on return visits. | Functional (First-Party) | 1 Year |
cookie_consent |
East Coast Wings | Stores your cookie consent preferences so you are not prompted again on subsequent visits. | Essential (First-Party) | 1 Year |
_dc_gtm_UA-* |
Google Tag Manager | Used by Google Tag Manager to load and manage other marketing and analytics tags on the website efficiently. | Analytics (Third-Party) | 1 Minute |
*This table is provided for informational purposes and reflects cookies in use as of May 22, 2026. Cookie names and durations are subject to change as we update our website and third-party integrations.
5. Third-Party Cookies and Services
We work with trusted third-party service providers who may place cookies on your device when you visit our website. These third parties operate independently of East Coast Wings and have their own privacy and cookie policies. We encourage you to review those policies directly.
5.1 Google
Google provides us with analytics and advertising services. Google may use the data collected through its cookies for its own purposes, including personalized advertising across Google's network. You can learn more about how Google uses data from partner sites at: https://policies.google.com/technologies/partner-sites
5.2 Facebook / Meta
We may use the Facebook Pixel to track conversions and build remarketing audiences on Facebook and Instagram. Facebook's data policy governs how it processes this information. You can learn more at: https://www.facebook.com/policy/cookies/
5.3 Embedded Content
Our website may include embedded content such as videos, maps, or social media feeds. These embedded services may set their own cookies on your device. We do not control these cookies and recommend reviewing the respective privacy policies of those providers.
6. How to Manage and Disable Cookies
You have the right and ability to control how cookies are used on your device. Below are several methods you can use to manage your cookie preferences.
6.1 Browser Settings
Most modern web browsers allow you to control cookies through their settings menus. You can typically find these settings under "Privacy," "Security," or "Advanced" settings in your browser. Below are direct links to cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
6.2 Opt-Out Tools for Specific Services
In addition to browser controls, you can use the following opt-out tools provided by specific third-party services:
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: Manage or opt out of personalized Google Ads at: https://adssettings.google.com
- Facebook Ad Preferences: Manage your Facebook ad preferences at: https://www.facebook.com/adpreferences/ad_settings
- Network Advertising Initiative (NAI) Opt-Out: Opt out of interest-based advertising from NAI member companies at: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) Opt-Out: Use the DAA's consumer opt-out tool at: https://optout.aboutads.info
- Your Online Choices (EDAA): https://www.youronlinechoices.com
6.3 Mobile Device Settings
If you access our website from a mobile device, you can also manage cookies through your device's operating system settings. On iOS, navigate to Settings > Safari > Privacy & Security. On Android, navigate to your browser's settings menu and look for privacy or cookie-related options.
7. Impact of Disabling Cookies
Here is a breakdown of what may happen if you disable specific types of cookies:
7.1 Disabling Essential Cookies
If you disable or block essential cookies, significant portions of our website may not function as intended. You may experience the following issues:
- Inability to place online orders or use our ordering system
- Inability to use contact forms or reservation features
- Loss of session data when navigating between pages
- Reduced security protection against malicious attacks
We strongly recommend that essential cookies remain enabled for the best experience on our website.
7.2 Disabling Analytics Cookies
Disabling analytics cookies will not prevent you from using our website. However, it means we will have less information about how visitors use our site, which may reduce our ability to improve the quality of our content and services over time. Your browsing activity will simply not be included in our aggregated usage reports.
7.3 Disabling Functional Cookies
Disabling functional cookies means our website will not remember your preferences between visits. You may need to re-enter your preferences each time you visit, and certain personalized features may not be available. The website will still be fully operational.
7.4 Disabling Advertising Cookies
Disabling advertising cookies will not stop you from seeing advertisements. However, the ads you see may be less relevant to your interests. Disabling these cookies also means we cannot track the effectiveness of our marketing campaigns, which may result in less targeted promotional content about our menu offerings and deals.
8. Do Not Track (DNT) Signals
Some web browsers allow users to enable a "Do Not Track" (DNT) setting, which sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals. We will update this policy if industry standards and legal requirements change regarding DNT.
California residents may also have rights under the CCPA/CPRA related to the sale or sharing of personal information collected through cookies. For more information about your rights and how to exercise them, please see our Privacy Policy or contact us directly.
9. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children. If you believe that a child under 13 has provided personal information through our website, please contact us immediately at [email protected] and we will take steps to remove such information.
10. Updates to This Cookie Policy
We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, technology, legal requirements, or for any other reason. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If we make material changes that significantly affect your rights or the way we use cookies, we will provide a more prominent notice — for example, by displaying a banner on our website or sending a notification to registered users.
Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated terms.
11. Legal Basis and Compliance
East Coast Wings operates in compliance with applicable United States laws governing online privacy and data collection, including:
- Federal Trade Commission (FTC) Act: We adhere to FTC guidelines on transparent disclosure of data collection and use practices in digital advertising and online commerce.
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): California residents have specific rights regarding cookies that collect personal information, including the right to know, the right to opt out of the sale/sharing of personal data, and the right to non-discrimination. Please see our Privacy Policy for full details on exercising these rights.
- CAN-SPAM Act: While primarily governing email marketing, we apply its principles of transparency and user choice to our broader digital practices.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or the way East Coast Wings uses cookies, please do not hesitate to reach out to us using the contact information below. We are happy to assist you and will respond to your inquiry as promptly as possible.
East Coast Wings — Contact Information
- Company Name: East Coast Wings
- Email: [email protected]
- Website: eastcoastwings-eat.rest