Privacy Policy

Effective Date: May 22, 2026  |  Last Updated: May 22, 2026

1. Introduction and Who We Are

Welcome to East Coast Wings. We are a food service business operating in the United States, dedicated to providing our customers with high-quality food experiences. We understand that your privacy is important to you, and we are committed to protecting the personal information you share with us.

This Privacy Policy applies to all personal data collected through our website eastcoastwings-eat.rest, our online ordering systems, in-store interactions, loyalty programs, promotional activities, customer support communications, and any other services we offer (collectively referred to as our "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the data practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of our Services immediately.

You may contact us regarding this Privacy Policy at:

• Business Name: East Coast Wings
• Email: [email protected]
• Website: eastcoastwings-eat.rest

2. Applicable Laws and Legal Framework

As a business operating in the United States, we are subject to a variety of federal and state privacy laws, including but not limited to:

• Federal Trade Commission Act (FTC Act), 15 U.S.C. § 45: which prohibits unfair or deceptive acts or practices in commerce, including misrepresentations about data privacy and security practices.
• California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA): which provides California residents with specific rights regarding their personal information.
• CAN-SPAM Act: which governs commercial email communications.
• Children's Online Privacy Protection Act (COPPA): which protects the online privacy of children under the age of 13.
• Electronic Communications Privacy Act (ECPA): governing the interception and disclosure of electronic communications.
• Any other applicable state or federal privacy laws relevant to our operations.

We are committed to full compliance with all applicable laws and strive to maintain best practices in data protection and privacy management.

3. Information We Collect

We collect various types of information in connection with the Services we provide. The categories of personal information we may collect include:

3.1 Personal Identification Information

When you create an account, place an order, sign up for our loyalty program, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and shipping address (for delivery orders)
• Date of birth (for age verification or birthday promotions)
• Account username and password (stored in encrypted form)
• Profile photo (if you choose to upload one)

3.2 Payment and Transaction Information

When you make a purchase through our website or in-store, we collect:

• Payment card type and last four digits
• Billing address associated with your payment method
• Transaction history, including items ordered, order amounts, and dates
• Gift card information and promotional code usage

Please note: Full credit or debit card numbers are processed and handled by our secure third-party payment processors. East Coast Wings does not store complete payment card numbers on our systems.

3.3 Usage and Behavioral Data

As you interact with our website and digital services, we automatically collect certain information about your usage patterns, including:

• Pages you visit and features you use on our website
• Time and duration of your visits
• Links you click and actions you take on our platform
• Search queries entered on our website
• Menu items browsed and added to cart (even if not purchased)
• Frequency and recency of visits
• Referral sources (how you arrived at our website)

3.4 Device and Technical Information

We automatically collect technical information from your device when you access our Services:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Device identifiers and advertising identifiers
• Screen resolution and language settings
• Time zone settings
• Cookie identifiers and session tokens

3.5 Location Data

With your permission, we may collect:

• Precise geolocation data (GPS coordinates) to facilitate food delivery, find nearby locations, or provide location-specific offers
• General location data derived from your IP address
• Address information you provide when placing delivery orders

You may disable location tracking through your device settings or browser preferences at any time, though this may limit certain features of our Services.

3.6 Communications and Customer Service Data

When you contact us for support or provide feedback, we may collect:

• The content of your messages, emails, or chat communications
• Your feedback, reviews, and survey responses
• Records of complaints and how they were resolved
• Social media interactions and mentions

3.7 Information from Third Parties

We may receive information about you from third-party sources, including:

• Third-party food delivery platforms (e.g., when you order through a delivery partner)
• Social media platforms (if you connect your social account or interact with our social pages)
• Marketing partners and advertising networks
• Analytics providers
• Review platforms

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Providing and Managing Our Services

• Processing your food orders, including online and delivery orders
• Creating and managing your customer account
• Processing payments and preventing fraudulent transactions
• Coordinating delivery logistics and communicating order status updates
• Managing loyalty and rewards programs
• Responding to your inquiries and providing customer support
• Resolving disputes and troubleshooting problems

4.2 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, and special offers (with your consent where required)
• Notifying you about new menu items, seasonal offerings, and limited-time deals
• Sending birthday and anniversary promotions
• Conducting sweepstakes, contests, and loyalty reward campaigns
• Personalizing marketing messages based on your order history and preferences

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us at [email protected].

4.3 Analytics and Business Improvement

• Analyzing website traffic and usage patterns to improve our digital experience
• Evaluating the performance of our menu items and promotions
• Conducting market research and customer satisfaction assessments
• Identifying trends to optimize our operations and service delivery
• Developing new products, services, and features

4.4 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal obligations
• Enforcing our Terms of Service and other agreements
• Detecting, investigating, and preventing fraudulent, harmful, or illegal activities
• Protecting the rights, property, and safety of East Coast Wings, our customers, and the public
• Responding to lawful requests from government and law enforcement authorities

4.5 Personalization

• Personalizing your experience on our website based on your preferences and order history
• Recommending menu items you may enjoy based on past orders
• Tailoring special offers and discounts to your individual profile
• Displaying location-relevant content and promotions

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience on our website, understand how our Services are used, and deliver personalized content and advertising.

5.1 Types of Cookies We Use

You can manage your cookie preferences through your browser settings or through our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information about the cookies we use, please refer to our Cookie Policy, which is available on our website.

6. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information with trusted third parties in the following circumstances:

6.1 Service Providers and Business Partners

We work with carefully selected third-party service providers who assist us in operating our business and delivering our Services. These partners may have access to your personal information only as necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your data. These include:

• Payment processors (to handle secure payment transactions)
• Delivery and logistics partners (to fulfill food delivery orders)
• Cloud hosting and IT infrastructure providers
• Email marketing platforms (to send promotional communications)
• Analytics providers (such as Google Analytics, to analyze website usage)
• Customer support software providers
• Loyalty program management platforms
• Advertising and remarketing networks

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or lawful government request
• Enforce our Terms of Service or other applicable agreements
• Protect and defend the rights or property of East Coast Wings
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of our customers, employees, or the public
• Protect against legal liability

6.3 Business Transfers

In the event that East Coast Wings is involved in a merger, acquisition, asset sale, financing, reorganization, or other business combination, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your personal information becomes subject to a different privacy policy.

6.4 With Your Consent

We may share your information with other third parties when you have given us explicit consent to do so, such as when you participate in a co-branded promotion or choose to connect your account with a third-party application.

7. Data Security

The security of your personal information is of paramount importance to us. East Coast Wings implements a comprehensive set of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, and destruction.

7.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS (Secure Sockets Layer / Transport Layer Security) technology.
• Password protection: Account passwords are stored using strong, one-way cryptographic hashing algorithms.
• Access controls: We restrict access to personal information to employees, contractors, and agents who need that access to process it on our behalf.
• Payment security: Our payment processing complies with PCI-DSS (Payment Card Industry Data Security Standard) requirements.
• Regular security assessments: We conduct regular security reviews, vulnerability assessments, and penetration testing of our systems.
• Incident response: We maintain a documented data breach response plan to address security incidents promptly and in accordance with applicable legal requirements.
• Employee training: All staff members who handle personal data receive privacy and security training.

8. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

8.1 Rights Available to All Users

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Opt Out of Marketing: You may opt out of receiving promotional communications from us at any time.
• Right to Data Portability: You may request that we provide your personal information in a commonly used, machine-readable format.

8.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to know what personal information we collect about you, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing: East Coast Wings does not sell your personal information. However, if we engage in activities that qualify as "sharing" under the CPRA (such as targeted advertising), you have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to purposes necessary to provide the Services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of quality because you exercised your privacy rights.

To exercise your California privacy rights, please submit a verifiable consumer request to us by emailing [email protected]. We will respond to your request within 45 days, with the possibility of a 45-day extension when reasonably necessary.

8.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email: [email protected]
• Website: eastcoastwings-eat.rest (via our contact form)

We may need to verify your identity before processing your request. Verification may require you to provide certain information to confirm that you are the person about whom we have collected information. We will not fulfill requests if we cannot verify the identity of the requestor.

You may designate an authorized agent to submit requests on your behalf. Authorized agents must provide proof of authorization, and we may still require you to directly verify your identity with us.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Our general retention practices are as follows:

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention procedures.

10. Children's Privacy

East Coast Wings takes the privacy of children very seriously. Our Services are intended for individuals who are 18 years of age or older. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA).

We do not knowingly market our online services to children under 13 years of age. If you are under 18 years old, you may use our website and services only with the involvement and consent of a parent or legal guardian.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our records. If you believe that we may have collected information from a child under 13, please contact us immediately at [email protected].

Parents and guardians who believe their child has provided us with personal information without their consent are encouraged to contact us so we can investigate and, if appropriate, remove the information.

11. International Data Transfers

East Coast Wings is a business operating in the United States, and our primary servers and operations are located within the United States. When you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and operational infrastructure are located.

The data protection laws in the United States may differ from those in your country of residence. By using our Services, you consent to the transfer of your information to the United States and acknowledge that your data will be subject to the laws and regulations of the United States.

We take steps to ensure that any international data transfers are conducted in accordance with applicable privacy laws and that your personal information remains protected to the standards described in this Privacy Policy.

If you are located in a jurisdiction with specific data transfer requirements (such as the European Economic Area or the United Kingdom), please note that we implement appropriate safeguards to ensure the lawful transfer of personal data across international borders, including standard contractual clauses where required.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services that are not owned or controlled by East Coast Wings. These may include food delivery platforms, social media sites, review websites, and payment processing pages. This Privacy Policy applies only to our own Services and does not extend to any third-party platforms.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party services you access through links on our website before providing any personal information. Clicking on third-party links is done at your own risk.

13. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is currently no industry-standard interpretation of Do Not Track requests, our website does not currently respond to DNT browser signals. However, you can manage your tracking preferences through our cookie consent tool and through your browser's privacy settings.

We will continue to monitor developments in the area of Do Not Track technology and may update our practices accordingly.

14. Social Media and Online Reviews

East Coast Wings maintains a presence on various social media platforms. When you interact with us on social media — such as by liking, commenting, sharing, or messaging us — the social media platform's privacy policy governs the collection and use of information related to those interactions.

If you post reviews about East Coast Wings on review platforms or tag us on social media, please be aware that such content is publicly visible and we may reference it in our marketing materials (with your implied consent by virtue of posting publicly).

We may use social media pixels and similar tools to measure the effectiveness of our advertising campaigns on social media platforms. These tools may link your social media activity with information we hold about you if you have interacted with our website or provided us with your contact information.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes to this policy, we will notify you through one or more of the following methods:

• Posting a prominent notice on our website at eastcoastwings-eat.rest
• Sending an email notification to the address associated with your account
• Updating the "Last Updated" date at the top of this page

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of our Services after any changes to this policy have been posted constitutes your acceptance of the revised policy. If you do not agree with the changes, please discontinue use of our Services and contact us to request deletion of your personal information.

16. Filing a Complaint

If you believe that East Coast Wings has violated your privacy rights or failed to comply with applicable data protection laws, we encourage you to first contact us directly so we can investigate and address your concerns promptly.

16.1 Contact Us First

Please reach out to us at:

• Email: [email protected]
• Website: eastcoastwings-eat.rest

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 business days. If a matter is particularly complex, we will notify you of the expected resolution timeline.

16.2 Regulatory Complaints

If you are not satisfied with our response to your complaint, or if you believe we are processing your data unlawfully, you have the right to lodge a complaint with the appropriate regulatory authority:

• Federal Trade Commission (FTC): The FTC handles consumer protection complaints related to privacy and deceptive business practices. You may file a complaint at www.ftc.gov/complaint or by calling 1-877-382-4357.
• California Privacy Protection Agency (CPPA): California residents may file privacy-related complaints with the California Privacy Protection Agency at cppa.ca.gov.
• State Attorney General's Office: Residents of other states may contact their state's Attorney General's office regarding privacy violations.

17. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy inquiries in a timely and thorough manner.

When contacting us about privacy matters, please include the following information to help us process your request efficiently:

• Your full name
• Your email address associated with your account (if applicable)
• A clear description of your request or concern
• Any relevant details about the specific data or incident in question
• Your state of residence (to help us identify applicable rights)

This Privacy Policy was last updated on May 22, 2026 and is effective as of that date. © 2026 East Coast Wings. All rights reserved.